Why You Shouldn’t Use a Gmail Account for Email Marketing
When you’re working on growing your business, it can feel like you absolutely live inside Gmail. Marketing messages! Client emails! Payment reminders! It’s only natural to wonder — hey, can I use my Gmail account to send marketing emails, too?
Gmail Limits Marketing Capabilities
While Gmail is great for sending day-to-day emails like contracts and sharing client work, it’s not the platform you should be using to send your marketing emails.
Free Gmail accounts have a daily sending limit of 500 messages. If you pass that amount, you may be restricted from sending any more emails during the next 24 hours.
Every so often, you may receive a spam email sent from a Gmail account. Spammers will open free accounts, send emails, and move onto another after hitting that limit. Email spam filtering programs have learned to flag repeated, mass Gmail messages as potential bad actors. This means your well-intentioned marketing message sent from a Gmail account can get flagged as junk and never reach your recipient’s inbox.
Google’s paid Workspace accounts (formerly Gsuite) have a slightly higher limit of 2,000 messages per day. That’s still not a big allowance for sending regular blasts, so you still run the risk of getting locked out of your email.
You Won’t Have Access to Stats
Gmail, Google Workspace, and other platforms meant for regular emails have a lot of formatting limitations, too. This makes sense when you think about it — how often do you need to send a graphics-laden discount email to your accountant?
By using a platform that’s dedicated to marketing emails, you can use all kinds of wonderful designs that grab your recipient’s attention and entice them to convert. Plus, we can help you test those emails so you know exactly what your recipients respond best to.
Dedicated email marketing software programs also provide a whole host of organizational and reporting tools that help to improve your campaigns.
Gmail Email Marketing May Expose Data
The third reason you don’t want to send your marketing emails through Gmail is a crucial one: data privacy.
GDPR and other privacy regulations require you to collect and use your marketing email list addresses responsibly. This includes getting consent to send someone an email, and not disclosing their email address publicly.
Dedicated email marketing software makes it easy to collect consent from new subscribers, and each message protects your recipient’s email addresses from the rest. If one of your recipients hits reply, they’ll send one email back to you.
You don’t want to be the person who enables a wild reply-all situation between strangers because you used Gmail and forgot to BCC everyone.
Get a Solution That’s Easier Than Gmail!
If you’re still thinking that the risks might be worth it just to save time — we get it! Running a business is stressful, and the idea of consolidating tasks always sounds nice. Ultimately, though, if you want your marketing emails to bring you more business, you can’t use Gmail.
Luckily, we have a solution that’s even easier than using Gmail — use us, instead! We tailor Shawley Marketing’s services to each client’s specific needs, taking the hassles of email marketing off your hands. You’ll spend even less time sending emails than before.
