You know that email marketing is important — that’s why you’re here. But have you ever thought much about how your emails look after you send them?

Chances are, you’re designing your emails on a computer screen that’s at least 11 inches (the size of some Chromebook.

People all across the country get thousands of emails every day. This probably comes as no surprise. I'm going to guess you've spent a lot of time clearing unwanted, unread emails out of your Gmail accounts...maybe even giving up and just accepting that you'll forever have an eye-waveringly high number of unread emails in your inbox.

It seems like everyone and their mother has an email newsletter right now. Platforms like Substack, Revue, and even LinkedIn all claim to make newsletter creation easy and profitable for the average business owner…but that doesn’t mean it’s truly the right fit for anyone

Starting a paid newsletter is awesome if you love to write, and have the time to keep up with it. But despite all the love newsletter platforms like Substack and Revue get, a paid newsletter isn’t the best business model for everyone. (Putting out an email newsletter is a lot of work, y’all.)

As a coach, you know you bring a lot of value to your clients...the trick is getting potential customers to recognize that and sign up for a session! If you're feeling exhausted by discovery calls that don't lead to the right fit, you might want to try offering an email-based mini-course.

Social media marketing is great for coaches. It can really feel like you have a natural back-and-forth dialogue with your followers...but there's one problem. You don't own your follower lists.

Think about your email marketing process for a minute — the forms you have on your website, the way you build your emails...got a clear picture?

Good. It's time for a pop quiz.

Email marketing is an awesome tool that's perfect for growing coaching and consulting businesses. To do email marketing right, though, you need to continually send your subscribers emails that keep them engaged with your brand. That takes some time.

The trends of the early 2000s are back in style again — and that includes email. After over a decade of intense focus on social media, the email newsletter is getting its time to shine. But these aren't the spammy "send-to-100-friends-or-suffer-the-consequences" chain emails that clogged your inbox of years past. Today's email newsletters are engaging, interesting, and feel like reading a letter from a friend.

You clean your house, you clean your office — but do you ever clean your email list?

If you’ve been tracking your email marketing metrics, you may have identified a few that you’d like to improve. Perhaps your open rate isn’t as high as you want it to be, or you suspect that you could boost clicks and conversions.

Email is having a moment. As a result, there are tons of different email service providers you can use. If you’re thinking about starting a new email marketing initiative or launching a newsletter, here’s exactly what you should look for.

When you’re working on growing your business, it can feel like you absolutely live inside Gmail. Marketing messages! Client emails! Payment reminders! It’s only natural to wonder — hey, can I use my Gmail account to send marketing emails, too?

If you're like many coaches and consultants, you probably enjoy a lot of engagement with your audience on social media. Facebook Groups' semi-private nature is particularly great for sharing information with client cohorts or attendees of a specific event. Another benefit? You can quickly and efficiently grow your email list using Facebook Groups!

Having an effective subject line is one of the most important aspects of your email. If the subject line doesn't catch the attention of your subscriber, they're not going to bother looking at your email.