SHHH….WE’VE GOT A SECRET FOR YOU
With a solid email automation strategy, you can stop relying on social media to grow your business
See, there might be a day when good ol’ Mark Z closes shop
Think about it. On that fateful day, the effort everyone put into a perfectly-curated Instagram feed or an engaged Facebook presence will mean total jack shit.
Oh God, can you imagine?
Listen, we’re not saying you should abandon your social efforts. And we promise this isn’t about scare tactics. This is about putting the power back into YOUR hands (and while you’re at it, sticking a big, fat middle finger to the patriarchy).
Which is why we believe…
Your email list is the BACKBONE of your business
IF IT’S NOT MAKING YOU MONEY IN YOUR SLEEP — THEN WE HAVE A SERIOUS PROBLEM
That’s right. A growing, automated, and segmented email list can:
Create a workflow through a seamless series of upsells and downsells — making you money (sans sleaze) no matter where subscribers are in your pipeline
Make your email accessible (with ALT text among other techy setups) so EVERYONE on your list can understand your messages
Keep up with tags and segments of each person on your list so you know exactly what messages to send them and when
Put the “human” back in your content strategy so growing your audience feels more like hanging out with people in real life and less like an item on a digital list
BOTTOM LINE: YOUR BUSINESS NEEDS AN EMAIL AUTOMATION STRATEGY. PERIOD.
“Wow! Kayla is a wealth of knowledge and so helpful.”
She really knows what she's talking about and more important than that, she knows how to teach it in a way that doesn't feel like you are being talked down to. She really takes the route of teaching you how to be successful instead of just telling you how to be successful. Highly recommend working with Shawley Marketing!
—Gina, The Charming Travel Co.
THAT BEING SAID…
We can make your email marketing profitable
AND A HELL OF A LOT OF FUN
Email Service Provider Build Out
Cool — you’re ready to scale. Which means fiiiinally giving some attention to your email list. You know…that thing they say you need. No worries, we’ve got you covered. Whether you’re just discovering what ESP stands for (Email Service Provider — Google search averted) or switching to an ESP that’ll help you scale (contrary to popular belief — Flodesk and MailChimp ain’t it), it’s time to build a solid foundation to set yourself up for success.
THIS ONE’S FOR YOU IF…
You want to up your email game, but don’t need ongoing support
You’re either new to email marketing or trying to decide the best ESP for your scaling business
You want to start tagging and segmenting your audience now
Starting at $1000 (included with 3+ month contract of retainer services)
Monthly Email Management
Ever wonder if your emails could be ones people are DYING to get their hands on while avoiding the dreaded spam folder every week? Figured that would be the case. Every month, you can count on us to be your email marketing consultant so you’re not sending emails for the sake of it — you’re sending emails that are ACTUALLY fun to read and impacting your bottom line.
THIS ONE’S FOR YOU IF…
You sell passive products or programs beyond a 1:1 DFY service
You want to figure out the whole upsell/downsell thing from your free lead magnet to your highest ticket item
You’re ready to take those segmented lists and communicate with your audience strategically
Starting at $1000/month
Monthly Email Management & Social
Alright, alright. It’s not that we’re ANTI social. But we think a lot of business owners get their priorities mixed up. Social media has one purpose: to create such KILLER content, it drives your audience OFF the platform and ON to your email list. Our Email & Social retainer gives you the benefit of an IG feed that builds trust to make every follower a dedicated subscriber, and eventually a loyal, paying fan.
THIS ONE’S FOR YOU IF…
You’re excited about taking one more task off your to-do list that’s eating up all your time
You’re dreaming of an IG feed that attracts the right-fit followers and then nurtures those relationships
You’re so ready to move your list of followers onto your email list so you can be less reliant on social media as your main selling platform
Starting at $2200/month
Web Design
A killer website is one of the best ways to visually show the high quality of your offerings. When you build it right, it can leave a lasting impression. Let’s make it draw in the right people to your brand who respond with an immediate “YES, I NEED THIS!” the moment they hit your home page.
THIS ONE’S FOR YOU IF…
You *shudder* at the thought of sending potential clients to your website because you know it can be better
You went the DIY route with your website but you’re not sure if it’s doing its job
You want visitors to immediately know exactly what you offer without having to spell it out every time
Starting at $5000
The Shawley Marketing Process:
THE CONSULT
Let’s talk through budget, your current strategy, and what you’d like to accomplish through email — all while staying consistent to your brand.
THE AUDIT
We’re diving into your email service provider to audit your entire system so your email marketing is set to convert.
EMAIL ON AUTOPILOT
Finally, we’ll set up personality-packed email automations and the strategy you need to boosts sales and grow your impact.
Some cool things our clients are doing:
30-40% Average Open Rates
700% Increased Engagement in the First 60 days.
Over 200% Increase in Opens
70% Increase in Clocks
20% Increase in Site Visits
FAQS
Do you provide copywriting? It's not part of our standard packages, but we do have copywriters that we partner with if you need copy written.
How long is the process of building out my ESP? It depends on the complexity of the build, but typically between 4-8 weeks.
What are Shawley Marketing's business hours? Monday-Thursday 10am-4pm CT and we respond to emails within 24 hours. We may work with email all the time, but ironically we’re prone to email paralysis (on top of having general millennial anxiety). Which means sometimes it may be longer.
Do you offer social media as a stand-alone service? We do not. While we understand the importance of social media and how it integrates with email marketing, it’s not a service that we offer as a stand-alone.
STOP GUESSING YOUR EMAIL AUTOMATION STRATEGY
It’s time to plan, optimize & bask in all those email marketing benefits.
Our team at Shawley Marketing, will make sure your hard-earned email list is working for you….and not you working for it. Let’s team up at any point in your email marketing journey — whether you need some quick strategy help and plan to DIY, need a full build-out of your ESP, or want to turn over the keys and let us take the wheel. We’re here for you.
